Analysis of institution.

IPC Media 'International Publishing Company' is one of the United Kingdoms leading customer magazine and digital publishers, with a huge portfolio of selling over 350 million copies each year and owns 60 iconic brands.
IPC media groups titles under five magazine divisions: Connect (women's weeklies such as Now magazine), Inspire (leisure and specialist), Ignite! (mens lifestyle and entertainment), South bank (women's lifestyle and home interest) and TX (portfolio of television titles).

I think having my magazine 'ALT' a indie/alternative music magazine in a publishing company not yet published a magazine like mine would benefit my magazine. My magazine being a edgy NME and this company owning NME as well should be easy to sell. Also IPC are based in London which would be great place for the foundation of my magazine as its the four front of music fashion and culture. I feel my magazine could work with IPC Media's 'lifestyle' brand as they already produce NME magazine and would be a useful source of help and inspiration in the music area.