Language register of magazine

With my magazine i want to be taken seriously when it comes to interviews or article about artists but in general throughout the magazine my language will sound cool, chilled and informal. This is because i feel that my readers will take real the serious matters like an artists life story seriously but still have that cool chilled feel about it that even the younger generation can really connect with the language and information my magazine will provide. I chose this language register because of the magazine I-D and clash that always use this style of language they sound cool but are taking seriously with the information they provide in their articles they provide in their magazines.